Earvin "Magic" Johnson Launches "The Fundamentals of Basketball" DVD

Here’s some news that Donald Sterling isn’t going to like, but had to see coming.

According to Yahoo! Sports, many within the League think Magic will have the last laugh when the dust eventually settles:

Near the beginning of the NBA lockout three years ago, there was an idea within the Players Association to create bubblegum trading cards of the most unseemly owners and distribute them to the media. The cards would list all the transgressions and misdeeds on the backs of the pictures. Naturally, Donald T. Sterling had been scripted as the campaign’s cornerstone.

Despite a small core pushing to make Sterling the face of the flawed billionaire boys club, the NBPA elders never implemented the idea.

As it turns out, Sterling found a way to do it himself. He’s re-established himself as the star of these NBA playoffs, galvanizing the NBPA’s resolve and humiliating a league office and ownership community that long legitimized this creep’s terror reign in the sport.

They keep using that word – expeditiously – but there will be nothing swift about the ultimate removal of Sterling and his wacky wife Shelly. She’s on deck with the “Today Show” on Tuesday morning. These two aren’t going away without a fight, without tens of millions in billable hours and round upon round of interviews centered on Donald Sterling’s vision of race and America, Magic Johnson and the untrustworthiness of Sterling’s dingbat girlfriends.

Sterling could go on and on, and he will again. For all the apologies the NBA wants to give Magic Johnson, many within the league believe they know how Silver and the owners will ultimately make this right: awarding Magic and his ownership group’s bid the franchise.

The league can transform a pariah brand name into a magnificent monolith. Magic’s partners with the Los Angeles Dodgers are motivated to meet the billion-dollar-plus asking price, and perhaps go even higher.

Beyond Sterling’s general ignorance and insanity, Johnson’s desire to purchase the Clippers is partly Sterling’s motivation to keep assailing him. Privately, he believes the endgame for the NBA will be to make him sell to Magic, that the fix is in.

If Sterling’s mayhem is pounding Magic Johnson and Doc Rivers hardest in the short-term, make no mistake: They could be the biggest beneficiaries in the long run. Rivers made a terrific decision to sign only a three-year deal to coach and run the Clippers’ basketball operations, because whoever buys the franchise will desperately want to sign him to a long-term extension – which could be sweetened with a Pat Riley-esque ownership stake